Security aspects in Mobile Banking

Security aspects in Mobile Banking

In the last article, I covered Mobile Payments. This article focuses on a specific area in mobile payments i.e. security aspects in mobile banking. Security is a crucial parameter in all mobile banking transactions. Let’s check out some parameters which play important role in secure mobile banking:

  1. Authorization: The authenticated users access only to business functionality to which they are allowed. Once authenticated, app should check with cloud to determine if the user has required access to data or not
  2. Data Confidentiality: The sensitive data should always be kept in RAM (memory) rather than disk. The application must not store any sensitive data on the file system. Sensitive information should not be leaked through logs and error messages. The cache manager should clear the data when the application operates in the background
  3. Authentication: There should be strong authentication mechanism. The Multistep authentication is recommended. An additional recommendation is to check for user location using a GPS during authentication
  4. Secure Operating Systems: It is necessary to detect if the application is running on a jail-broken/rooted/malware-infected device. An app should make the decision to close itself if system is found guilty
  5. Encrypted Connections: All the connections initiated by the app should be encrypted for safety. HTTPS protocol should be used to connect to the cloud. A white list of IP addresses and domain names should be maintained on the device side to prevent apps from talking to other domains not specified on the white list
  6. Prevent Local Data Transfer: Banking application should prevent the data from being locally transferred to other installed apps (e.g., copying it or sending it to an unauthorized external application) by disabling the long press on the sensitive UI fields and by remove the data from the clipboard when the app operates in the background. This will ensure restriction for data sharing
  7. Secure cleanup after log-off: The secure objects which are involved in the app (For example: account data, user information, any network requests already made but waiting for response etc.) should be wiped off securely when a log-off is triggered. The application should be forced to quit if application tampering is detected
  8. Preprocessing: All the plain-test resources present in the app bundle should be eliminated. This will prevent hackers from gathering information from app internals. The symbol table should be stripped, thus leaving only unresolved symbols and forcing an attacker to trawl for data in the runtime code, decrypt the binary or use more complex debugger tactics to obtain a map of the application symbols for class names, methods, and function names
  9. Tamper Detection: The application should check to see if it is getting tracked by someone else. For example, debug flags can be checked to determine if the application is being debugged. An app must prevent debuggers from attaching to it (e.g., to read sensitive data from memory in use by another running application). This can be done by defining a debuggable property to false in android manifest file
  10. Root Certificate Check: For secure communications with the cloud, SSL certificate should be bundled with an app. This certificate is required to see if it is signed by the respective authority. If the certificate is not signed, then the app should be closed.
  11. Blacklisting older version apps: It should be possible to block certain older versions of the app on the back-end server if there is a security breach. If an app version is blacklisted, then the user will receive an error message and be asked to upgrade the app. This is ultimately beneficial for users for secure transaction
  12. Security Logging: All the security events which are going on inside the application should be logged locally and then sent to cloud (back-end server) periodically for later analysis. During log-off, the device data is sent to the server to ensure no confidential data remains on the device
  13. Encrypted Assets: All the important data files like property file, configuration file should be hidden and encrypted
  14. Anti-pharming Protection: App should always check the hostname lookup with DNS resolves to the whitelisted IP address. This will ensure that app does not redirect to any malicious server in between

This was just an overview of security in mobile banking. If you have any other important points which I missed here, please enlist in the comments.


All you need to know about Mobile Payments

All you need to know about Mobile Payments

Mobile is everything.

I hope that every single person would agree on above statement. Every single thing personal computer is capable of doing from several years is almost possible on mobile devices these days. Mobile payments are willing to make their mark too. The new tech generation is all about mobiles and gadgets.

I have been doing research on mobile payments for quite a while and wish to share some analysis in this exciting space.

Below is the scenario of a day in the life of Mr. Chuck Norris. From morning to night, most of the payment transactions initiated from mobile.

You can check the mobile payment segmentation done below based on the category of payments i.e. remote and local (proximity) payments. You can clearly see which payments fall in what category.

Let’s dive into the top five categories of mobile payments:

  1. Mobile at Point of Sale: Mobile Wallet
  2. Mobile as Point of Sale: —Use mobile device to process credit card payments
  3. Direct Mobile Billing: Put it on my phone bill
  4. Closed loop mobile payments: Pay via mobile devices only at a specific vendor and only against an established account balance
  5. Mobile Payment Platform: —This is the “everything else” mobile payment. Think of it as a “catch-all” category for products that let consumers send money to merchants, or even each other (called as P2P), all while using mobile devices. It might be at the POS, it might be online, it might use text messages or even NFC (Near-Field Communications) someday

Mobile payments are one of the hottest topics of the last year. There’s been a tremendous investment that is going on in this area. Let us check out some of the trends and technologies which are essential for any mobile payment system:

  • —Security and Biometrics
  1. —[Tech Giant]Pay
  2. —Relying on NFC, Tokenization, SE, EMV, HCE, Fingerprint Reader, Biometrics and other different technologies to provide seamless and secure options for users
  • —Offer better deal and experience
  1. Redesign the bridge for retailers to offer their products to customers and how consumers pay for their retail purchases
  2. —Consider a scenario wherein instead of walking into a coffee shop to buy a cup of coffee, users will receive an offer for a better deal, such as 12 cups of coffee or the price of 10, which they can purchase in advance and redeem whenever they like
  • —Make payments easier
  1. —Transfer the money directly to your friends account with the help of an app
  2. —Pay to a merchant in a quickest possible way. For example: Using Touch ID (biometrics), one-touch payment services etc.
  3. —Example: When you’re out with a group of friends and struggling to split the bill. These apps streamline that by enabling one person to pay for a credit card and everyone else to pitch in via an app

The common mobile payment technologies used by different companies are:

  •  NFC – To make an NFC payment one needs to bring the NFC device close to POS terminal where NFC capable device recognizes the POS device. It uses a token using the POS provided data and a secure element and expected to be default mode of payment currently
  • —QR codes – —Most of the smartphones have cameras with the ability to scan and read QR codes. This method is extensively used in mobile payments. There are basically 2 types of QR code payments that can be made:
  1. —Receive a QR code on your phone and get it scanned at the counter: In this case, the customer needs to have a payment app installed in the mobile phone, which will generate a QR code for the payment transaction. This QR code can be scanned using a barcode reader by a cashier to process the payment
  2. —Scan the QR code at the counter and make the payment: In this case, the customer needs to have a payment app installed in the mobile phone, which can read the QR code and process payment for the same
  •  —MST (Magnetic Secure Transmission) – —This method generates changing magnetic fields over a short period of time that emulates the same magnetic field change as when a card is swiped across the read head that emulates the same magnetic field change as when a card is swiped across the read head. This technology is owned by LoopPay which is taken over by Samsung. Samsung Galaxy S6 supports MST
  • —STK (SIM Application Toolkit) 
  1. —Securely store the IMSI which identifies the subscriber uniquely
  2. —Wrapper on top of the SIM technology, this enables the mobile service provider to provide the user with a menu based technology that is used for various services including mobile payments
  3. Examples: —M-Pesa by Safaricom
  • —Mobile Card Reader – —Can be attached to any smartphone enabling the smartphones to make payments through cards

As you have seen, there are many technologies and applications already present in the market but still there are very less number of people who actually make use of these. The consumer traction ratio is way below expected. This is mainly due to less awareness and security. Let us look out some of the key factors required for success in mobile payments.

User convenience:

  •  —Enormous Freedom to pay for goods and services via mobiles devices for consumers
  • —It is important to provide a similar user experience for the validation of the mobile transaction
  • —Improve acceptance of payment transactions that are free of slowdowns, delays and re-entry of the same data into different platforms for the same purchase

Perception of security and trust

  • —Allow organizations to take full advantage of the business opportunities while at the same time giving end users confidence in the security of the service
  • —End users must trust the payment service provider behind the solution

—Payment Processor – —To make a mobile payment app successful, it should be noted that the payment processor should be chosen appropriately. This would make sure proper PCI compliance handling ensuring security to every transaction via mobile device

—Lookers to Bookers – —A process that improves the conversion of interested consumers into paying customers

—Range of Payment methods:

—Support a range of alternate payment methods and digital wallets (former, current and future), including Android Pay, Apple Pay, Samsung Pay, Master Pass, Visa Checkout, Amex Express Checkout, M-Pesa, prepaid cards and others

—Make it easy to buy from you, and passengers will turn to you first for whatever they need.

Development Oriented Trends


—Braintree SDK provides an easy to use the collection of APIs for adding native payments to iOS/Android mobile apps. The Venmo touch network provided by Braintree technology allows a user to make a one-tap purchase without having to input the credit card information over and over again.

—Stripe APIs are developer-friendly and robust. Sensitive card data security is accomplished by converting the information on the card to tokens on their Stripe servers. One can charge these tokens later in your server-side code.

PayPal API and Square Connect API are also extensively used.

Market Opportunity

Let’s take a look at different opportunities in mobile payments market –

  • —Gartner predicts mobile payments will grow at a rate of 30% per year from 2013 through 2018 – to reach more than $900 billion in 2018
  • —1.09 billion people will be making mobile proximity payments globally by 2019, of which 939.10 million will be made through NFC
  • —A Focus on providing merchants with Multichannel Payment Services
  • —Exciting market ahead for P2P service providers e.g. PayPal’s Venmo and services from Facebook, Google etc.
  • —Payment through wallets using NFC, tokenization, biometrics because mobile devices will be a mainstream option for person-to-person or person-to-business payments
  • —Cryptocurrencies. E.g. Bitcoin, Litecoin but still in the early phases
  • —One touch mobile payments e.g. PayPal/BrainTree provides One touch service to more than 10 million consumers today
  • —Support for loyalty cards and strong security
  • —Using Touch ID for Apple Pay transactions

Let us look at some of the popular applications which are used for mobile payments.

  1.   Apple Pay
  2.   Google Wallet
  3.   Android Pay
  4.   PayPal
  5.   Venmo
  6.   Facebook Messenger
  7.   LoopPay / SamsungPay
  8.   BlockChain
  9.   PayFroit
  10.   Merchant Customer Exchange
  11.   Square Cash

Applications in different sectors:

—Healthcare – —The mobile payments industry is expected to reach $142 billion by 2019, and healthcare providers are beginning to position themselves to embrace the mobile space. Health care providers may benefit from the advent of mobile commerce as it will make them more accommodating to consumers and give them access to a growing mobile consumer-base

—Finance – —Google partnered with Citi Group to develop the Google Wallet NFC-based mobile payment system —PayPal, which is now a de-facto member of the financial institution club, has announced the development of proprietary NFC-based P2P system built on a Nexus S Android device. —In the UK, O2 has partnered with Barclay’s Bank to launch the O2 Money initiative.

—Telecom – —Many telecommunications companies are showing an increasing interest in developing mobile solutions for financial services. —The fourth major player in the US cellular network arena, Sprint, has launched its proprietary Sprint Mobile Wallet service in partnership with Cardinal Commerce payment processors.

Companies are looking to invest more and more in mobile payments and finding out innovative approaches not only for the consumer but also for the business users to make payments. To give you an example, Google has come up with an exciting innovative approach to making payments. It is named as “Hands-Free Payments” method. After installing the Hands-Free app for Android or iOS, you’ll add a photo of yourself for identification and either add a credit/debit card or choose one that’s attached to your Google account. Once that’s all done and you’ve rendezvoused with a cashier, mention you’re paying with Google — the app uses Bluetooth LE and WiFi (among other things) to tell whether you’re in a store equipped for Hands-Free payments and passes your information along to the cashier’s point-of-sale system. The cashier confirms you are who you say you are using that photo and your initials, and that’s that. Payment complete.

This is fascinating. Though this sounds quick, there are a lot of complexities involved in this and Google is claiming to take care of them.

Yeah, this is a vast domain and many things are still yet to be researched. As I get my hands dirty with them, I will write an article in continuation with this one.

Hoping for the better mobile payment year this time!

Impact of IoT on Life Sciences and Health Care

Impact of IoT on Life Sciences and Health Care

Everyone is talking about Internet of Things (IoT) and all its promises to the businesses and consumers, from marketers to IT professionals.

As you guessed it right, health care providers have still lagged behind other industries in adopting IoT innovations and to use available customer data to decision making. Though it is true that the required shift is slowly taking place. Let’s take some time to explore the possibilities in IoT over healthcare industry.

  1. Efficiency and Cost: In the healthcare provider space, leveraging technological advances from remote healthcare monitoring is becoming immensely possible . It is feasible to measure a patient’s medical condition in real time and share this information with the doctors with greater efficiency. In industries like healthcare and life sciences, IoT can potentially help bring down costs across the system. To give you one use case, the bar code on every soda can when scanned can provide info ASAP and it is made visible to the makers. Cool right? The most important thing is that IoT gets the visibility for healthcare. There are several reasons to take this move further. As perthis report of U.S Healthcare given by Goldman, Sachs & Co , the “digital revolution” using IoT can save over $300 billion in healthcare. This is massive if achieved. But how will that be broken down? Imagine more sensor devices will be involved which would mean more patient monitoring for chronic issues. This will make sure better and large scale remote patient monitoring which will bring down checkups and unnecessary appointments. This will also take their role in cost reduction.
  2. Products data: If you look inside the big pharmaceutical companies, the amount of obsolescence within these organisations is beyond imagination. Their inventory is massive. To manage it, one need to make major changes and move healthcare industry of other industries. IoT promises to provide trail regulators to get more real time view of the patient experience and collect data.
  3. Effective care: IoT-enabled devices can provide remote data from equipment like fetal monitors and electrocardiographs, among others. The information about temperatures, heart rates, and glucose levels can be automatically transmitted in real time with the help of wearable devices. This helps hospitals operate more efficiently and patients receive better care. All this required important data can help monitor patient’s sleep and exercise patterns and even lead to determine their percentage risk for heart attack or stroke
  4. Empowering patients: Imagine the days when you are allowed to get expert medical advice without going to the doctor? There could be some sensors which are connected using Telehealth (Telehealth is the delivery of healthcare treatment and information through telecommunications technologies. At its most advanced level, this could theoretically allow surgeons to perform surgeries remotely) which can let actual doctor access without the waiting rooms. This integration could also be useful when it comes to behavior modification, as providers would have new tools to use when encouraging healthier lifestyles for patients

Here are a few key challenges facing this union:

  • Data Security: Security is a huge topic of discussion for using IoT for healthcare and life sciences domain. If the number of Internet-connected devices are increased, which is the expected, the number of entry points into data systems will also be increased. These data systems consist of sensitive patient healthcare and financial information which are very lucrative for cyber-attackers. I think that this is the major reason why healthcare is lagging behind other industries in terms of IoT. The Healthcare organizations absolutely must have security at top of mind to look ahead to the IoT.
  • Mobile hesitation: IoT involves mobile devices on majority but what (or whom) they’re connected to still counts for something. If there is provider hesitation or confusion during any part of the patient data-handling process, care could suffer or breaches could occur. Some health IT departments and physicians have struggled to handle all that data coming in. Given the mobile, BYOD healthcare culture, substantial data handling training is requiredthroughout an organization, not just at the top.
  • Vendor Consistency: Can you tell me what are the communication standards and protocols for all these new medical wearables and other IoT-ready devices? No? It is problem. The different medical device vendors have not agreed on them yet. Inside a particular hospital, different vendor medical devices are used which are raising questions of propriety and consistency

I would like to quote here one research done by MIT fellow to replace bandage with an electronic bandage which can heal bounds mush faster. You can get more details about this research from here.

This article covered the possibilities and challenges of using IoT in healthcare. As this is vast domain, there are numerous steps already taken using IoT in healthcare. These would be part of the next article on this topic as per plan.

Weather forecast for Mobility in 2016

Weather forecast for Mobility in 2016

This post covers the emerging or the extension of the current mobile trends in the upcoming year 2016.

Everyone would agree to the fact that mobile is our future. Has anyone of you given a thought behind different things in mobility which are really worth to be considered as the emerging trends or can bring the disruption?

Today, there are almost 6.8 billion mobile phone subscriptions for seven billion on this earth and it took 20 years for it. Mobile world has revolved round the earth and every single person (assuming rest 0.2 billion people will get mobile in 2016) has mobile and a cellular subscription. Most of these people have smartphones, they are into every corner of the world – thus connecting world. Does that mean that mobile revolution is over? I feel it is definitely NOT.

It is true that the mobile markets are nearing the maturity level, everywhere you will find smartphones in dozens. We have tons of apps over different app stores and people are using them. So, what would be see more of it in 2016 and later on? Maybe smart apps? Mostly likely.

Today, most of the people are literally living, working, and exploring on mobile. Mobile has become addictive for many. As 2016 approaches, the most powerful developments in the mobile marketing space will be the ones that serve customers with customized and amazing experiences that actually enhance their lives. There are different trends which can shape to build long-terms relationship with clients through mobility space:

Reform business in Mobile

Mobile has forced business to adapt to a new marketing approach i.e personalized buying experience according to consumer needs. Each business can now use the mobile platform to reach out to their customers and offer new products and services based on the financial and non-financial constraints. The industries which are reluctant to shift to mobility have no choice but to shift to mobile because of the competitors.

The reformation of business in mobile, people/employees can become more productive and efficient by working from anywhere, anytime. This is very crucial for sales people to automate information and show presentations to the client with images, videos to snap the deal. Even the mobile interface between company and employees has been a great way reform the engagement. We would see every part of every business going mobile way in buying and selling process.

Mobile-First strategy

As “mobile-first” becomes the norm for every age group, consumers from all over the world have captured their interest in mobiles. One can do everything using mobiles like face-to-face interaction, e-mail, SMS, CRUD documents etc. This mobile trend has accelerated across all the businesses. It will be interesting to see how these businesses successfully market and monetize their mobility to consumers?

We have seen Flipkart go with Mobile-only strategy this year but then in November, they came up with Flipkart-Lite app to show support on mobile web too. You might have heard that Google ranks pages in its search engine based on their compatibility with mobile. The higher the mobile compatibility, the higher the page rank for your pages. You can read more about this in Business News Daily.

Internet of Things

This is the future for almost 10 years from now on. The apps are getting smarter and linked with plethora of different endpoints like gadgets, vehicles and personal electronic equipment’s etc. Moreover, by 2020, the number of devices alive on internet will reach to whopping 40 billion. I have written a separate post on internet of things. You can check it here.

Mobile Video Ads

Facebook and Twitter has started playing videos automatically so that users present on Facebook. Video Ads on Mobile has many challenges though it looks simple and promising.

According to the survey, around 8 second video ad is best suited for mobile assuming that you don’t have a skip ad option. I feel that most of the companies will struggle to tell about brand in 8 seconds and mold their ready-made ads i.e. traditional 30 and 60 second ads to shorter promos. The research firm expects mobile video advertising to hit $2.6 billion this year.

Video ads on social media will become more prevalent. Google is also planning to incorporate video ads in search results to make it more appealing and eye-catching for users.

Growth in Advertising on Social

As you might be aware about ‘buy’ button introduced by Facebook and Pinterest this year for advertisers and users. I feel that we are going to see more of it in coming year. The mobile users can see this button with a sponsored post on Facebook and Pinterest and people can actually purchase the product using one click without leaving the mobile app. This has started and many other social platforms will also follow them just like mentioned here.

Mobile Commerce

As seen above, Business Insider conducted survey about monthly visitors across retails websites and it is found out that mobile only percentage has surpassed desktop. There are high chances that desktop only will get diminished over the next 2 years.

Virtual Reality

Are you aware about this new technology called as Virtual Reality? It is a computer simulated programming concept which can simulate your presence the real world. Google has introduced Google Cardboard, which lets Android and iPhone users sample the virtual reality experience in an easy and relatively inexpensive way. There is no need to invest in expensive VR headsets for development. If Google Cardboard succeeds then companies will be able to let customers experience their products  before they buy. In fact, some brands are already on board.

There are lot many small but exciting stuff coming in new year. Stay tuned for more updates on this front.

How does IoT matter to you?

How does IoT matter to you?

This post must have grabbed your attention because you are aware about IoT and why it is one of the major investment hub in the today’s market. You might have read many articles about IoT, how it works, what are the different technologies, components that are involved in the complete IoT system. This post is more from a consumer perspective rather than a developer.

The concept of IoT for a consumer is absolutely fascinating. It is obviously more fun when someone else is doing all of our work when we take rest. That’s more like a aim for IoT system. People like to give orders and get their work done in style, but the icing on the cake is when you don’t give any order but work is done. Sounds exciting, right?

Mobile has become most important and quick interface for ubiquitous computing for consumers. It is not limited to SMS, e-mail, surfing and apps but serves as the socket to the consumer IoT needs.

The consumer expects that everything around him should work for him over a single click of a button. To serve this command, it is essential that all objects must be smart objects. The expectation is not hypothetical but true. There are various different sensors present in the market which can allow users to do anything using one click. The smart objects need some extra chip which can help send and receive command/data to the consumer. The objects can be anything like windows, doors, curtains, watches, televisions, automobiles, coffee maker, health monitors, thermostats, security systems, LCD, AC, plug, pantry and household products etc. This list can go on and on as there are plenty objects around us, signifies the vast investment already done in IoT.

For example, I have a button sensor of a particular vendor. I click on this button sensor to off my dinning room lights and also stop camera recording. This can be achieved by creating rules using IFTTT concept.

Some of the example could be a consumer wants his smart alarm clock to wake him up at 6 am and commands coffee maker to brew coffee. Some person would like his car to be smart enough to identify problem in car components and tell the customer service on our behalf so that they can serve him better and faster.   Some enthusiastic gym person would want his wearable device like smart watch or smart band to inform about the calories burnt in the entire day at night time so that he can plan activities for the next day. Some of your colleague would want to paint can knowing it’s nearly empty or your car recognizing when you are going to the hardware store to buy another. As already said, there are n number of use cases and applications involved in IoT system.

Though I don’t have any smart devices installed at home except my smart watch,  I have read many articles of people mentioning about their experience for their installed connected devices at home and it is worth to reconsider the goals of IoT industry. Most of the people believe that security has utmost importance as most of the data involved is private. If the system is secure, more people prefer it.

They want to automate everything that they do or should happen repeatedly most of the days. The example could be that they should be able to remotely turn on a light while sitting on the couch. Lights should turn get dim automatically during evening time. This depends on the various light modes available to the user and he has selected one by default for the best case.  Some consumer need application to ask for permission before dimming the lights. The use cases differ for person to person.

Image a house combined with Google Now. It is all about home as a platform. Imagine a water sensor in a bathtub and that links to a radio or light plugged into a connected wall socket so when water splashes outside the tub, immediate feedback can be generated to tone it down. This might be the custom use case and may not be included in the offered home automation packages currently.

As there is no limit to the innovation in IoT and lot of creativity can be achieved in connected homes. The services like IFTTT (i.e. Rules and Recipes) to drive the automation stuff have great appeal. Consumers need app connecting home to be easier, rather than too much too much configurable. The key is minimum click, maximum automation output with easier process.

Also, I have seen that people don’t prefer smart objects of different vendors. This can lead to managing them using different apps and can be painful in management. It’s also why hardware vendors like Nest or Samsung are trying to push smart products into the user’s home where the more devices from that same vendor you buy, the better experience you have. But I don’t think consumers buy devices that way, and it also ignores the idea that the real value in the connected home are actually the services.

But when it comes to the smart home, this race to appreciate the customer is the defining drama of this market. I think that it will shake out in the next year as more and more people will purchase connected products would want to automate many things than just turning on the lights from couch. I expect biggies like Apple, Samsung, Amazon, Microsoft and Google will release their products soon in the market for IoT as they have already release many IoT frameworks for the developers. Lot more exciting stuff is going to come soon.

Mobile search queries leading on Google

Mobile search queries leading on Google

The mobility era is taking its new shape and it has been proven. As per the analysis by Google Inc, its Google now gets more search queries in the U.S. from people using mobile devices like smartphones than it does from people browsing the internet on PC.

This situation is not only in U.S. but also in 9 other markets including Japan etc. As I mentioned earlier, this shift is a great milestone for mobility and for Google too. There is no doubt for the fact that it will play a very critical role for the Google’s future business processes.

There is a reason behind this critical role in terms of financial revenue. As many of you might be aware of that Google revenue’s hefty component is based on displaying ads to the user. The prices of the traditional ads displayed on Google website browsed using PC is very much larger than the prices for mobile ads. Due to increase in popularity of mobility and its usage, Google’s average ad prices have been in the decline for the recent years.

This is mainly due to the size of the ads. There are certain other reasons also which affect the ad pricing and command. The other reason could be because of the YouTube ads. Though, price per click continues to be core search business for Google and it should continue to over the years to come.

Also, Google is taking steps to improve its mobile ads. During the recent advertisement conference, Google announced smartphone friendly ads which will be more beneficial for the smartphone users and will work with gestures and would make use of images, respond to gestures such as finger swipes.

Let’s think about the other way round from the consumer perspective. There are certain ways using which a consumer would search for the information. He can directly skip searching in Google and can go to any vendor mobile application and search in app itself.

There are certain discussions going on for the new ads for mobile by Google and it would count for another post. I will write about it soon. Stay in touch.

Mobile Friendly Update – Google Mobilegeddon

Mobile Friendly Update – Google Mobilegeddon

Google has taken a great step ahead to rank websites based on the compatibility support for mobile users, usability factors and app indexing. This will affect only for users browsing google search on mobile devices. The algorithm for desktop/laptop users remains the same.

Google also said that mobile ranking factors will not only label your websites as mobile-friendly, but will also use that to determine if your website should rank higher in the search results.

This algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide. But this change is not done abruptly or as a earthquake. Google has been constantly providing hints to users from last October about “Mobile friendly” algorithm when it had launched mobile specific labels last year.

The android applications that are indexed by Google with the help of app indexing mechanism will begin to rank better in mobile search. Obviously, this will work only for signed-in users who have the app installed on their mobile devices.

What does this algorithm will actually do?

You must be knowing about GoogleBot. It will look at the UI of your website and not just see specific font sizes but see how a user would see the fonts on different mobile devices. This is not just about viewing website UI but about functioning too i.e. It also checks how a user will see page scrolling on a mobile interface. It checks buttons, labels are large enough for better UI and can click on.

GoogleBot renders the website page and finds out flaws like tiny fonts, big headers etc as a user would. To showcase an example, if HTML page has a 24px font size, then GoogleBot render it with JS and CSS, it might have new font size size to 10 px which leads to a bad user experience. Similar is the case when user tries to zoom and pan the website. GoogleBot will correlate it to a view port of the mobile device and would calculate the impact for the user.

To summarize, GoogleBot sees what a normal user see when browsing the website on mobile.

I have seen a lot of people talking about this change as harmful for business and search rankings. According to me, this change has a positive mindset towards the effectiveness of “Mobile Friendly” internet. This will make sure that companies provide a good UI support to its mobile users and help to grow mobile only users (who used to view websites as desktop view earlier.)