Mobile search queries leading on Google

Mobile search queries leading on Google

The mobility era is taking its new shape and it has been proven. As per the analysis by Google Inc, its Google now gets more search queries in the U.S. from people using mobile devices like smartphones than it does from people browsing the internet on PC.

This situation is not only in U.S. but also in 9 other markets including Japan etc. As I mentioned earlier, this shift is a great milestone for mobility and for Google too. There is no doubt for the fact that it will play a very critical role for the Google’s future business processes.

There is a reason behind this critical role in terms of financial revenue. As many of you might be aware of that Google revenue’s hefty component is based on displaying ads to the user. The prices of the traditional ads displayed on Google website browsed using PC is very much larger than the prices for mobile ads. Due to increase in popularity of mobility and its usage, Google’s average ad prices have been in the decline for the recent years.

This is mainly due to the size of the ads. There are certain other reasons also which affect the ad pricing and command. The other reason could be because of the YouTube ads. Though, price per click continues to be core search business for Google and it should continue to over the years to come.

Also, Google is taking steps to improve its mobile ads. During the recent advertisement conference, Google announced smartphone friendly ads which will be more beneficial for the smartphone users and will work with gestures and would make use of images, respond to gestures such as finger swipes.

Let’s think about the other way round from the consumer perspective. There are certain ways using which a consumer would search for the information. He can directly skip searching in Google and can go to any vendor mobile application and search in app itself.

There are certain discussions going on for the new ads for mobile by Google and it would count for another post. I will write about it soon. Stay in touch.

Advertisements

Mobile Friendly Update – Google Mobilegeddon

Mobile Friendly Update – Google Mobilegeddon

Google has taken a great step ahead to rank websites based on the compatibility support for mobile users, usability factors and app indexing. This will affect only for users browsing google search on mobile devices. The algorithm for desktop/laptop users remains the same.

Google also said that mobile ranking factors will not only label your websites as mobile-friendly, but will also use that to determine if your website should rank higher in the search results.

This algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide. But this change is not done abruptly or as a earthquake. Google has been constantly providing hints to users from last October about “Mobile friendly” algorithm when it had launched mobile specific labels last year.

The android applications that are indexed by Google with the help of app indexing mechanism will begin to rank better in mobile search. Obviously, this will work only for signed-in users who have the app installed on their mobile devices.

What does this algorithm will actually do?

You must be knowing about GoogleBot. It will look at the UI of your website and not just see specific font sizes but see how a user would see the fonts on different mobile devices. This is not just about viewing website UI but about functioning too i.e. It also checks how a user will see page scrolling on a mobile interface. It checks buttons, labels are large enough for better UI and can click on.

GoogleBot renders the website page and finds out flaws like tiny fonts, big headers etc as a user would. To showcase an example, if HTML page has a 24px font size, then GoogleBot render it with JS and CSS, it might have new font size size to 10 px which leads to a bad user experience. Similar is the case when user tries to zoom and pan the website. GoogleBot will correlate it to a view port of the mobile device and would calculate the impact for the user.

To summarize, GoogleBot sees what a normal user see when browsing the website on mobile.

I have seen a lot of people talking about this change as harmful for business and search rankings. According to me, this change has a positive mindset towards the effectiveness of “Mobile Friendly” internet. This will make sure that companies provide a good UI support to its mobile users and help to grow mobile only users (who used to view websites as desktop view earlier.)

The Android!

Android is an operating system for mobile devices such as cellular phones, tablet computers and netbooks. Android is developed by Google and is based upon the Linux kernel and GNU software. It was initially developed by Android Inc. (a firm later purchased by Google) and lately broadened to the Open Handset Alliance.

We had a meeting with the Global Logic, India today in our ( srknec ) college about the initiation of our training and the projects related to the Android technology. The training will be starting in 2-3 weeks and will contain the information and lectures on core java  for creating a base and later complete Android. So looking forward to learn and if anybody can share some innovative ideas for android projects which are not implemented yet can ping me anytime.

A short video on Android 2.2 is as follows:

Enjoy 🙂

Top Secrets of Google Chrome

If you have came across hidden pages in the Mozilla Firefox, then there are some of them in the Chrome also.

1) about:memory

2. about:stats

This page is basically for the stats of the Google Chrome browser purpose.

3. about:histograms

Dont even try to understand what is written in this page..Its a Totally mad Geek Stuff 😛

4. about:dns

Displays Chrome’s pre-fetched DNS records for the frequently visited web pages (hostnames).

5. about:network

If you’re familiar with the Live HTTP Headers extension for Firefox, you could make sense out of this one. This page can be used for I/O tracking purposes.

6. about:crash

This shows how can you crash your webpage.

7. about:hang

Entering about:hang will hang the current webpage means it would not take any input from the user..Its another tool from devil’s toolkit.

8. about:version

Displays the version number of your browser, along with the Webkit and the v8 Javascript Engine version. The user agent used by Google Chrome is also listed.

9. about:plugins

Displays a complete list of plugins available in Google Chrome like flash, RealPlayer etc.

10. about:cache

All the web pages you view via Chrome are cached in the memory. This in increases the loading time of web pages when you visit them again. The cache is an important treasure of information and media of all the pages you visited. Chrome doesn’t have an option for you to set it’s cache size, but if you’re on an old computer, using few MBs of RAM, it is recommended to empty this cache, every once in a while.

Enjoy 🙂

Google Doodle !

Check out the Google home page today. The Doodle celeberates the 30th Birthday of the Game Pac-man.

Due to popular demand, Google is making the game permanently available at www.google.com/pacman. Its not just an image, you can play a game of Pac-man there.

Pac-Man is an arcade game developed by Namco and licensed for distribution in the U.S. by Midway. This game was first released in Japan. Immensely popular in the United States from its original release to the present day, Pac-Man is universally considered as one of the classics!

Google Doodle Pacman

An arcade game is a coin-operated entertainment machine, usually installed in public businesses such as restaurants, public houses, and video arcades. Thats the reason you see an Insert Coin Button on the homepage!

Enjoy =)